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Every Built Not Born episode tagged with strategy, collected automatically in one topic hub.
Amelia Sordell on building Klowt, realising the agency had become a prison, and redesigning a growing business around margin, responsibility and founder freedom.
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Tobias Allen shares what he learned inside Acquisition.com about doing the boring work, increasing volume, choosing the right marketing channel, building owned data and qualifying the right opportunities.
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Chris and Helen welcome Alicia to the podcast for a festive conversation about joining the team, being natural on camera, honest business reflection, family life and what they are building towards in 2026.
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A practical end-of-year reflection on the business lessons Chris and Helen are taking from 2025 into the year ahead.
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Laura Molineux and Kelly Easthope share the reality of running a women-led construction business, from confidence and customer service to rising costs, team pressures and steady growth.
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Patrick Healy shares the realities of working with his wife, growing Patchwork Flooring, learning to delegate and building trust with customers and his team.
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Why targeted content, a clear ideal customer profile and consistent trust-building can be more valuable than chasing millions of views.
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Mike Allen joins Chris and Helen to challenge common business coaching assumptions and share practical lessons on goals, strategy, accountability, leadership, teams and thinking time.
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A candid business rant from Chris and Helen on rising costs, courier failures, subscription fees, education, politics and the pressures small business owners are feeling.
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Craig Slater explains why strong business branding goes far beyond a logo, from consistency and brand guidelines to websites, photography, target audiences and the careful use of AI.
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How Thread A Pixel grew turnover by 27% without growing the team, by removing friction, improving systems, tightening customer fit and using technology more intelligently.
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Marissa Firkins shares practical health and safety advice for smaller businesses, plus lessons on leadership, hiring, hybrid work, business growth and the realities of running a company.
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Practical ways to manage time, stay accountable and create more space for business growth without letting day-to-day operations take over.
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Does a bigger team, higher turnover or faster growth really mean a more successful business? Chris and Helen discuss why the answer depends on profit, control, quality, agility and what the owner actually wants from the business.
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A more personal episode with Chris and Helen Butler on working together as a married couple, business myths, productivity, disagreements, individual strengths and the lessons they have learned along the way.
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Why does brand consistency matter? Chris and Helen discuss recognisable branding, practical brand guidelines, rebrands and keeping the customer experience consistent as a business grows.
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Chris and Helen look back on 2024, share how a simple change log helped them recognise progress, talk openly about mental health and business pressures, and discuss what they want to improve in 2025.
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Was buying every essential machine outright the safest decision, or did it slow growth? Chris and Helen revisit six years of bootstrapping, cash flow, hiring and business investment.
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A conversation about embracing change in business and life, setting meaningful goals, adapting at work and making practical changes to health, habits and priorities.
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What does it really take to run more than one business at once? Chris and Helen Butler explore shared resources, multiple income streams, divided focus, duplicated admin and the importance of preparation.
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Chris and Helen explore what stress means to them, how differently they react under pressure, and the practical things they use to reset, think clearly and keep difficult moments in perspective.
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Why does hitting a business goal so often lead straight to the next target? Chris and Helen discuss celebrating small wins, keeping momentum and recognising progress along the way.
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A candid conversation about unpredictable demand, customer service, business relationships and the reality of trying to plan and grow when the usual patterns stop behaving normally.
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A practical conversation about business planning, goal setting, prioritising tasks, time blocking and finding the right support to stay accountable.
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Chris and Helen explore how success changes with age, why financial freedom is really about choice, and why profit, relationships and perspective matter more than appearances.
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