Podcast guest applications
Could you be our next guest?
Built Not Born In Business is built around honest founder stories and practical business knowledge. We are looking for guests who can give our audience something memorable, useful and genuinely worth their time.
Two ways to join us
You need to bring either a remarkable story or a remarkable lesson.
This isn't a promotional interview. The best episodes leave founders and business owners thinking differently or give them something practical they can implement in their business tomorrow.
Share an inspirational founder story
Perhaps you built and sold a company, achieved extraordinary growth, survived a major setback, rebuilt after failure or experienced something that fundamentally changed how you lead or build a business.
We want the real story, the decisions, pressure, mistakes, lessons and moments that normally get edited out of the polished version.
Deliver a practical business masterclass
Spend around 30–45 minutes teaching something you genuinely know inside out. It might be leadership, sales, culture, marketing, finance, growth, recruitment, operations or another area where you have deep real-world expertise.
The aim is simple: give the audience useful information they can take away and implement. It is a masterclass, not a sales presentation.
The rules
Value first. Promotion second.
What happens after filming
We want the episode to work for everyone involved.
Professional production
Your conversation is filmed and produced by the team behind Two Krakens, with a proper face-to-face video setup.
Dedicated guest profile
You receive your own searchable profile on the Built Not Born website, linked to your episode and areas of expertise.
Dedicated episode page
Your episode has its own SEO-focused page so people can discover the conversation beyond the original release.
Social media content
We create short-form content and promotional assets you can use to help share the conversation with your own audience.
A useful introduction
Once the value has been delivered, we make sure the audience knows where they can learn more about you and your work.
A shared launch
We ask every guest to actively support the launch. When both sides promote it, the conversation reaches far more of the right people.
Still a good fit?
Tell us why you should be on Built Not Born.
If you meet the criteria above, complete our guest application. Tell us about your story or the masterclass you could deliver and our team will review it.
I'd like to be a guest