Built Not Born In Business

For founders who are still building

Great businesses are Built, Not Born.

Founder stories, practical business lessons and podcast strategy from people who have built, scaled, sold and still figuring it out.

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Founder interviewsBusiness lessonsPodcast growth
Built Not Born In Business Founders Chris & Helen Butler
REAL STORIES.
REAL ACTION.
FOUNDERS●GROWTH●SALES●LEADERSHIP●PODCASTING●PERSONAL BRAND●EXITS

The podcast

Learn from founders who've lived it.

Honest conversations with entrepreneurs, business owners and founders . From early-stage builders to people who have scaled and exited for 10 figures.

Founder Journey

We're not teaching from the finish line.

We're building multiple businesses in real time. Sharing the decisions, mistakes, pressure, wins and course corrections as they happen.

Follow Chris & Helen's Founder Journey
01

Weekly Updates

Running three businesses: We share the honest verion

02

The Wins

Let's celebrate together the highs

03

The Failings

We'll share the lows and what didn't work

Founder Lessons

Practical answers to real business problems.

Shorter, focused videos built from our own experience and the lessons we've learned from the founders we've interviewed.

01

Growth

How to grow a business from £0k to £250k

Practical choices, systems and mistakes from the messy middle.

Coming Soon
02

People

How to get more from your team without burning them out

Lessons from founders who built high-performing teams.

Coming Soon
03

Sales

The sales system that changed our business

A focused breakdown of the process, not generic motivation.

Coming Soon
04

Strategy

What we'd do differently if we started again

Experience turned into practical decisions for the next founder.

Coming Soon
Business Podcast Andrew Hulbert

Build a Business Podcast

Turn a podcast into a business asset.

Learn how to plan, record, grow and monetise a podcast that builds authority, relationships, leads and content, without needing a huge audience first.

  • Start with the right format and positioning
  • Get better guests, even with a small audience
  • Build a repeatable content system
  • Use your podcast to create business opportunities
Coming SoonSee what's inside the community →

Built Not Born Community

Stop piecing it together on your own.

A practical community for people building a business, with structured training, templates, support and the lessons we've learned from doing it ourselves.

Join the Community

Inside the membership

  • Full podcast training libraryFrom idea to launch, growth and monetisation
  • Templates & frameworksPractical tools you can use immediately
  • Live supportQ&As, community feedback and new lessons
  • Ask ADAPlanned AI access to the Built Not Born knowledge bank
  • And way moreWe have loads of features we can't wait to share with you

Free Business Newsletter

Useful advice without a sales pitch.

Join our free Built Not Born In Business newsletter for practical hints, ideas and lessons to help you grow a stronger business.

We’ll share genuinely useful advice from our own experience, conversations with successful founders and the things we’re learning along the way.

Built not Born From Experience

Chris & Helen Butler

Built from experience. Shared without the polish.

We're serial entrepreneurs building businesses while interviewing people who have done extraordinary things. Built Not Born exists to share what works, what doesn't and what we'd do differently.

Our Story

Keep building

Founder stories are useful.
Applying them changes things.

Watch Built Not BornCommunity Launching Soon