YouTube is Giving Away Free Fame and No One is Claiming It
Why YouTube may be the most underused marketing channel for businesses, and why relevance, useful long-form content and the right audience matter more than going viral.
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Marketing
Every Built Not Born episode tagged with marketing, collected automatically in one topic hub.
How Dom McGregor & Steven Bartlett Built a Social Media Giant at 19
Dominic McGregor on building Social Chain with Steven Bartlett, compounding social media strategy, founder pressure and life after exit.
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We Built Two Businesses, a Marriage and a Podcast Here's What No One Sees
Andrew Hulbert and Kim Antoniou turn the tables on Chris and Helen Butler to uncover what it really takes to build businesses, a marriage and family life together.
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What Alex Hormozi & Simon Squibb Taught Tobias Allen About Building a $100m+ Empire
Tobias Allen shares what he learned inside Acquisition.com about doing the boring work, increasing volume, choosing the right marketing channel, building owned data and qualifying the right opportunities.
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End of Year Business Lessons That Actually Matter - Episode 40
A practical end-of-year reflection on the business lessons Chris and Helen are taking from 2025 into the year ahead.
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Why Your Marketing Isn’t Working And What To Do About It - Episode 39
Chris and Helen explore why effective marketing starts with trust, consistency and the way a business shows up at every touchpoint, not simply with adverts or social posts.
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How Talbots Law Built Trust, Loyalty & Growth in the West Midlands
Callum Haynes and Nicola Reeve discuss Talbot's Law's growth, employee ownership, customer trust, brand reputation and the lessons learned through major periods of change.
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Stop Chasing Viral Content: The Real Strategy for Business Growth in 2025
Why targeted content, a clear ideal customer profile and consistent trust-building can be more valuable than chasing millions of views.
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Why Most Business Branding Fails and How to Get It Right
Craig Slater explains why strong business branding goes far beyond a logo, from consistency and brand guidelines to websites, photography, target audiences and the careful use of AI.
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Episode 25 - Why Your Business Needs a Podcast in 2025
Why a business podcast can do far more than generate listens, from building trust and demonstrating expertise to creating weeks of reusable content from one conversation.
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We're Launching a New Podcast Studio for Hire
Chris and Helen reveal the thinking behind their new purpose-built podcast studio, from acoustics and flexible sets to DIY hire and full production support.
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The Importance of Brand Consistency
Why does brand consistency matter? Chris and Helen discuss recognisable branding, practical brand guidelines, rebrands and keeping the customer experience consistent as a business grows.
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Why Customer Service and Reviews Matter in Business
A practical conversation about customer service, sales pressure, service recovery and why genuine online reviews can shape trust and buying decisions.
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