Free Workbook

The ’Real Problem’ Identifier Blueprint

A practical workbook for testing whether a business idea is rooted in a real, urgent customer problem before you build the solution.

Preview of The ’Real Problem’ Identifier Blueprint

What you'll get

A practical tool you can use straight away.

  • Clarify the core problem behind an idea
  • Test whether customers genuinely experience the pain
  • Identify market, cost, compliance and technology triggers that create urgency
  • Map the stakeholders affected and the person with responsibility or budget to act
  • Write a clear problem statement and check whether the opportunity is worth pursuing

We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.

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The source behind this resource

Built from experience shared by our guest.

This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.

Kim Antoniou
Source guest

Kim Antoniou

Founder · Auris Tech

Kim Antoniou is the founder of Auris Tech, the company behind Fonetti, and previously built Kafoodle, a food management technology business sold to 365 Retail in 2023.

View Kim Antoniou's guest profile →
She Built the Technology That Didn’t Exist Because Waiting Wasn’t an Option
Source episode

She Built the Technology That Didn’t Exist Because Waiting Wasn’t an Option

Kim Antoniou explains how real problems shaped Kafoodle and Fonetti, why her team built voice technology that did not yet exist, and how she thinks about partnerships, reversible decisions and impact.

Listen to the episode →

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