Source guest
Juliet Barratt
Co-founder · Grenade
Juliet Barratt is the co-founder of Grenade, the sports nutrition brand that expanded into mass-market food before being sold to Mondelez.
View Juliet Barratt's guest profile →Free Blueprint
The Founder Scale & Exit Readiness Blueprint
A practical workbook inspired by Juliet Barratt’s Grenade story, helping founders assess the foundations that make a business easier to scale and better prepared for a future sale. It covers product truth, distinctive brand value, market expansion, investor alignment, team depth, founder independence, buyer fit and a focused 90-day action plan.
What you'll get
A practical tool you can use straight away.
- Assess whether growth is supported by real product proof and a distinctive market position
- Identify where the business still depends too heavily on the founder
- Review investor alignment, team depth and cultural non-negotiables before the next stage
- Stress-test buyer fit and prepare for the operational and emotional realities of due diligence
- Turn the assessment into a practical 90-day scale and exit-readiness plan
We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.
Free access
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The source behind this resource
Built from experience shared by our guest.
This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.
Source episode
The Truth About Selling Grenade To Mondelez
Grenade co-founder Juliet Barratt on building a distinctive brand, scaling beyond the founders and the emotional reality of selling the business to Mondelez.
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