Founder Profile
Juliet Barratt
Co-founder · Grenade
Juliet Barratt is the co-founder of Grenade, the sports nutrition brand that expanded into mass-market food before being sold to Mondelez.
Brand BuildingFMCGProduct DevelopmentBusiness GrowthBusiness ExitCulture
About Juliet Barratt
Founder story & expertise
Juliet Barratt is the co-founder of Grenade. Before building the brand, she studied geography, qualified as a geography and PE teacher and worked in education. She later joined the sports nutrition distribution business run with Al Barratt, where the pair saw an opportunity to create a brand that looked and felt different from the generic products dominating the category. Juliet’s strengths centred on marketing, brand, product presentation and the overall customer experience, while Al focused more heavily on sales. Grenade grew from a distinctive first product into a broader sports nutrition range and then into mass-market food through products including Carb Killa protein bars. In the Built Not Born In Business conversation, Juliet discusses product development, authentic marketing, investment, culture, hiring, founder dependence and the emotional reality of selling a company that had shaped more than a decade of her life.
Podcast appearances
Watch Juliet Barratt on Built Not Born.
Practical resources
Resources linked to Juliet Barratt.
Useful tools created from the conversations and ideas featured in Juliet Barratt's Built Not Born appearances.
Blueprint
The Founder Scale & Exit Readiness Blueprint
A practical workbook inspired by Juliet Barratt’s Grenade story, helping founders assess the foundations that make a business easier to scale and better prepared for a future sale. It covers product truth, distinctive brand value, market expansion, investor alignment, team depth, founder independence, buyer fit and a focused 90-day action plan.
View resource →