Founder Profile
Tobias Allen
Former Director of Marketing · Acquisition.com
Tobias Allen is a marketer and growth operator who served as Director of Marketing at Acquisition.com, working across portfolio strategy, direct response, recruitment and major growth campaigns.
Marketing StrategyDirect Response CopywritingEmail MarketingGrowth MarketingCRM StrategyLead Qualification
About Tobias Allen
Founder story & expertise
Tobias Allen built his early career in direct response copywriting, email marketing and agency work before joining Acquisition.com as Director of Marketing. In the episode, he explains how he worked with Alex and Leila Hormozi across portfolio marketing, recruitment, advisory growth and the launch of $100M Leads, including a live event that registered around half a million people. Tobias also describes later work on a Series B fundraising project and creator platform growth in Canary Wharf. At the time of the conversation, he said he had joined Simon Squibb's HelpBnk and Free Humanity team. His approach to marketing centres on focus, volume, direct response, owned customer data, practical experimentation and doing the repeatable work long enough to learn what actually works.
Podcast appearances
Watch Tobias Allen on Built Not Born.
Practical resources
Resources linked to Tobias Allen.
Useful tools created from the conversations and ideas featured in Tobias Allen's Built Not Born appearances.
Workbook
The 'Boring' Work Blueprint
A practical workbook for identifying the repeatable work that compounds over time, choosing the actions worth repeating and building visible momentum through a 100 day challenge.
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Workbook
The Channel Focus Matrix
A practical marketing workbook for auditing the channels already in use, comparing effort against return and committing to one channel for a focused 90 day push.
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Workbook
The MAN Formula
A lead qualification workbook using Money, Authority and Need to score opportunities, prioritise the pipeline and find a practical beachhead into harder to reach accounts.
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