Free Workbook

The Channel Focus Matrix

A practical marketing workbook for auditing the channels already in use, comparing effort against return and committing to one channel for a focused 90 day push.

Get the free resource Browse all resources

What you'll get

A practical tool you can use straight away.

Audit current marketing channels without adding another platform.
Compare effort, results and confidence to spot the strongest channel.
Build a 90 day double down plan around one goal, three weekly actions and one success metric.

We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.

Free access

Where should we send your resource?

Enter your name and email and we will send you a secure download link.

The source behind this resource

Built from experience shared by our guest.

This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.

Source guest

Tobias Allen

Former Director of Marketing · Acquisition.com

Tobias Allen is a marketer and growth operator who served as Director of Marketing at Acquisition.com, working across portfolio strategy, direct response, recruitment and major growth campaigns.

View Tobias Allen's guest profile →

Source episode

What Alex Hormozi & Simon Squibb Taught Tobias Allen About Building a $100m+ Empire

Tobias Allen shares what he learned inside Acquisition.com about doing the boring work, increasing volume, choosing the right marketing channel, building owned data and qualifying the right opportunities.

Listen to the episode →

Where this resource came from

Explore the content behind the resource.

Ready to go further?

Build the complete podcast system.

Inside the community, we take you from strategy and setup through publishing, distribution, growth and repeatable execution.

Explore the Community