Free Workbook

The MAN Formula

A lead qualification workbook using Money, Authority and Need to score opportunities, prioritise the pipeline and find a practical beachhead into harder to reach accounts.

Preview of The MAN Formula

What you'll get

A practical tool you can use straight away.

  • Score prospects against Money, Authority and Need.
  • Prioritise active opportunities using a simple pipeline filter.
  • Plan smaller beachhead opportunities that can open the door to larger accounts.

We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.

Free access

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The source behind this resource

Built from experience shared by our guest.

This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.

Tobias Allen
Source guest

Tobias Allen

Former Director of Marketing · Acquisition.com

Tobias Allen is a marketer and growth operator who served as Director of Marketing at Acquisition.com, working across portfolio strategy, direct response, recruitment and major growth campaigns.

View Tobias Allen's guest profile →
What Alex Hormozi & Simon Squibb Taught Tobias Allen About Building a $100m+ Empire
Source episode

What Alex Hormozi & Simon Squibb Taught Tobias Allen About Building a $100m+ Empire

Tobias Allen shares what he learned inside Acquisition.com about doing the boring work, increasing volume, choosing the right marketing channel, building owned data and qualifying the right opportunities.

Listen to the episode →

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