Is 2026 the Worst Year to Start a Business? The Truth
Would Chris and Helen start a business again in 2026? Their answer challenges the usual obsession with turnover, headcount and a big exit.
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Business Strategy
Every Built Not Born episode tagged with business strategy, collected automatically in one topic hub.
The Real Cost of AI Nobody Is Talking About
AI can save time, but what does it cost in accuracy, originality, privacy and human connection? Chris and Helen explore where businesses should draw the line.
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At 43, I Stopped Believing The Dream
Chris and Helen question the traditional founder dream of bigger teams, bigger turnover and a future exit, and ask whether freedom, happiness and enjoying the journey matter more.
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The Real Fix For Slow Business Months
Chris and Helen Butler share how two complementary businesses can help smooth slow months by sharing customers, team, resources, branding and sales opportunities.
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