Free Workbook

The Trust Capital Playbook

A practical workbook for turning trust from a vague brand promise into repeatable business behaviour. It explains how consistency, follow through, recovery and warm introductions shape reputation, then helps you audit trust gaps and build a 30 day improvement plan.

Preview of The Trust Capital Playbook

What you'll get

A practical tool you can use straight away.

  • Understand the four layers that make trust visible in day to day business.
  • Score where promises, follow through, recovery and consistency currently leak trust.
  • Turn business claims into observable proof that other people can repeat.
  • Map warm introduction opportunities and create a 30 day trust building plan.

We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.

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The source behind this resource

Built from experience shared by our guest.

This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.

Frankie James
Source guest

Frankie James

Co-Founder · Ideas Community

Frankie James is co-founder of the Ideas Community, home to IdeasFest and a portfolio of UK entrepreneur, startup, growth and industry awards programmes.

View Frankie James's guest profile →
The Most Successful Founders Are All Faking It
Source episode

The Most Successful Founders Are All Faking It

Frankie James joins Chris and Helen to unpack founder self doubt, trust, community, social capital and the less polished reality behind business success.

Listen to the episode →

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