Built Not Born In Business

Free Blueprint

Build It Better the Second Time

A second-time founder blueprint for turning the lessons from one company into better design decisions in the next. It covers cash, differentiation, brand, people, market position, offer and IP, ecosystem contribution and a practical 30-day design sprint.

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Preview of Build It Better the Second Time

What you'll get

A practical tool you can use straight away.

  • Turn previous wins and mistakes into explicit design rules for the next company
  • Stress-test cash assumptions before growth creates pressure
  • Find stronger differentiation across geography, market, service and ecosystem
  • Build a brand promise that is backed by real delivery and proof
  • Map leadership gaps and convert the blueprint into a 30-day action plan

We have deliberately kept this resource focused. It is designed to help you take the next useful action rather than give you another long document to read and forget.

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The source behind this resource

Built from experience shared by our guest.

This resource turns ideas from a real Built Not Born conversation into something practical you can use in your business.

Mark Sweeny
Source guest

Mark Sweeny

Group Chief Executive · DeNovo Solutions

Mark Sweeny is a serial entrepreneur and Group Chief Executive of DeNovo Solutions. He previously co-founded Certus Solutions, an early Oracle Cloud implementation business in the UK and Ireland, before exiting the company in 2018.

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He Sold His Company. Then It Got Dark
Source episode

He Sold His Company. Then It Got Dark

Mark Sweeny on the hidden aftermath of a successful business exit, the loss of founder identity and how he used those lessons to build DeNovo Solutions differently.

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Where this resource came from

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Podcast episodeHe Sold His Company. Then It Got DarkGuest profileMark Sweeny

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