Amelia Sordell

About Amelia Sordell

Founder story & expertise

Amelia Sordell is a personal branding strategist and founder of Clout. Her entrepreneurial story started young, including buying branded clothing from charity shops and reselling it online before later building the women's fashion label Either Side. After that business closed, Amelia moved into recruitment, where she developed a thick skin for sales and rejection, then into a marketing role within a private equity business connected to recruitment. She began building her own audience online and running personal branding workshops for business owners before launching Clout in 2020. Clout grew quickly into a personal branding agency with clients in the UK and overseas. Amelia later decided the delivery-led agency model had become too dependent on her and shifted the business towards consulting and training. On Built Not Born In Business, she discusses personal branding, founder-led marketing, financial discipline, team ownership, business model design and the difference between building a bigger company and building a business that gives its owner more freedom.