Built Not Born Podcast · 11 October 2024
We're Back With a Brand New Season, Look & Vibe
Chris and Helen return with a refreshed podcast, explain the break, share what has changed in business and life, and reveal the practical topics they want to cover in the new season.
Episode guide
About this episode
After several months away, Chris and Helen Butler return to the Mr & Mrs In Business Podcast with what they describe as a new season, a new look and a different feel. The format is still deliberately conversational, but the presentation has been refreshed and they are clearer about the kind of subjects they want to explore.
The break was not a planned end to the podcast. Business became busier, the team went through staffing changes, a new showroom was launched and day-to-day life kept pushing recording further down the list. What surprised them was the number of people who asked when the podcast was coming back, including people who had never liked or commented on their posts. It reinforced their view that an audience can be much larger than the visible engagement suggests.
They also wanted the show to feel more like them. The original set had been pulled together quickly, so the return gave them a chance to rethink the visual style, intro and overall atmosphere. Much of the refreshed set was created by reusing furniture and items they already owned, including chairs that had been in the family for years, alongside secondhand podcast equipment.
That practical approach leads into one of the themes Chris wants to cover in future episodes: how to start or improve a podcast without spending a fortune. He explains that although they use good camera equipment, many parts of a workable setup can be bought affordably or secondhand. The intention is to share more of what they have learned rather than treating useful information as something that always has to be kept back.
The new season will also make room for more personal subjects. Helen talks openly about being in perimenopause and how the symptoms have affected her emotionally and mentally, while Chris reflects on the importance of partners understanding what someone may be going through. They plan to return to the subject in a dedicated episode, alongside practical business topics such as low-cost marketing and podcasting.
Rather than forcing a weekly schedule, Chris and Helen have decided to release an episode every two weeks. The aim is to keep the podcast enjoyable and useful without allowing it to take over the family time they have worked hard to protect. The result is still the same unscripted conversation between the two of them, but with a more sustainable rhythm and a broader range of focused topics planned for the season ahead.
Key takeaways
What you'll learn
- A pause in publishing can happen when business, staffing changes, family life and other priorities take over, even when there is every intention to keep going.
- Audience interest is not always visible through likes and comments. Chris and Helen found that people who had never publicly engaged still asked when the podcast would return.
- A podcast set can be refreshed without a large budget by reusing furniture, buying equipment secondhand and working with what is already available.
- The new season will mix informal conversations with more focused episodes on practical business and life topics.
- Chris and Helen plan to publish every two weeks so the podcast remains sustainable alongside work and family commitments.
Questions from this episode
Frequently asked questions
Why did Chris and Helen stop publishing the podcast for several months?
They explain that the break was mainly caused by business and life becoming busy. Staffing changes, team development, a showroom launch and other priorities meant the podcast kept being pushed back even though they intended to return.
What has changed in the new season of the Mr & Mrs In Business Podcast?
The show has a refreshed visual style, a new intro and a different overall feel. Chris and Helen also plan to combine their usual informal conversations with more focused episodes on specific business and personal subjects.
Can a podcast setup be created on a small budget?
Chris believes it can. In the episode he explains that parts of their refreshed setup were reused or bought secondhand, including podcast microphones, and says they plan to cover low-cost podcast setup in more detail in a future episode.
How often will new episodes be released?
Chris and Helen say they plan to publish every two weeks. They chose that schedule to make the podcast more sustainable alongside their businesses and family life.
What topics will the new season cover?
They plan to mix business and everyday life, with more focused episodes on subjects including podcasting on a budget, free marketing ideas and their experience of perimenopause from both Helen's and Chris's perspectives.