YouTube is Giving Away Free Fame and No One is Claiming It
Why YouTube may be the most underused marketing channel for businesses, and why relevance, useful long-form content and the right audience matter more than going viral.
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Content Marketing
Every Built Not Born episode tagged with content marketing, collected automatically in one topic hub.
Hiring, Equity & Happiness: The Founder Conversation No One Has
Chris and Helen reflect on hiring for culture, rewarding key people, the power of long form video and why founders need to define what success and happiness actually look like.
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Why Your Marketing Isn’t Working And What To Do About It - Episode 39
Chris and Helen explore why effective marketing starts with trust, consistency and the way a business shows up at every touchpoint, not simply with adverts or social posts.
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Stop Chasing Viral Content: The Real Strategy for Business Growth in 2025
Why targeted content, a clear ideal customer profile and consistent trust-building can be more valuable than chasing millions of views.
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Episode 25 - Why Your Business Needs a Podcast in 2025
Why a business podcast can do far more than generate listens, from building trust and demonstrating expertise to creating weeks of reusable content from one conversation.
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We're Launching a New Podcast Studio for Hire
Chris and Helen reveal the thinking behind their new purpose-built podcast studio, from acoustics and flexible sets to DIY hire and full production support.
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