What this lesson covers
Start with the business outcome, not the microphone.
A business podcast should earn its place in your marketing. That does not mean every episode needs to generate an immediate sale. It means the show needs a clear purpose: building authority, creating relationships, opening doors, supporting your personal brand, generating content or helping the right people discover your business.
In this first lesson, we focus on the decisions that come before production. Get those decisions right and everything that follows — guests, format, content, titles and promotion — becomes easier to judge.
By the end of this lesson, you'll understand:
- How to define the business purpose of your podcast
- How to identify the audience you actually want to attract
- Why a clear promise beats trying to make a podcast for everyone
- How to decide what success should look like before you launch