What this lesson covers
Design a show around your reality.
Guest-led, solo, co-hosted and hybrid podcasts can all work for business. The important question is what each format helps you achieve and whether you can maintain the quality and frequency your audience comes to expect.
A sustainable format also makes production easier. When you know the structure of the show, you can standardise preparation, filming, editing, publishing and repurposing instead of reinventing the process every week.
By the end of this lesson, you'll understand:
- The strengths and trade-offs of guest, solo and co-hosted formats
- How to match format to your business objective
- How to avoid creating a production workload you cannot maintain
- Why consistency of structure can improve your entire content workflow