What this lesson covers
Give the right guest a reason to say yes.
Strong guests are not simply a shortcut to views. For a business podcast, they can create relationships, credibility, learning and introductions that would have been difficult to create in any other way.
The mistake is leading with what you want from the guest. A stronger invitation makes the value to them clear, demonstrates that you will create a professional experience and gives them confidence that the conversation will be worth their time.
By the end of this lesson, you'll understand:
- How to build a realistic but ambitious guest target list
- What makes a podcast invitation more compelling
- How to use credibility without pretending your audience is bigger than it is
- Why the guest experience matters before, during and after recording