Founder Profile
Craig Slater
Managing Director · Flux and Flow
Craig Slater is Managing Director of Flux and Flow, a marketing agency offering branding, logo design, website design and wider marketing support.
Business BrandingBrand IdentityGraphic DesignWebsite DesignMarketing
About Craig Slater
Founder story & expertise
Craig Slater is Managing Director of Flux and Flow, a marketing agency working with businesses on branding, logo design, website design and wider marketing activity. In his conversation with Chris and Helen Butler, Craig shares a designer's perspective on brand consistency, professional logo files, brand guidelines, target audiences and the role of digital channels in building trust. He also discusses how businesses can use AI to support creative work and idea generation while keeping the human judgement and personality that strong brands depend on.
Podcast appearances
Watch Craig Slater on Built Not Born.