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    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-amelia-sordell-shut-down-her-4m-agency-built-a-prison-not-a-business/</loc>
    <lastmod>2026-09-11</lastmod>
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      <video:title>Why Amelia Sordell Shut Down Her £4M Agency She Built a Prison, Not a Business</video:title>
      <video:description>Personal branding strategist and Klowt founder Amelia Sordell joins Chris and Helen for a candid conversation about fast growth, founder dependence and the point at which a successful-looking business can stop feeling like freedom. Amelia shares the lessons behind her first fashion business, the rapid rise of Klowt, the decision to move away from agency delivery and the numbers and operating choices she now watches far more closely.</video:description>
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      <video:publication_date>2026-09-11T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/youtube-is-giving-away-free-fame/</loc>
    <lastmod>2026-08-28</lastmod>
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      <video:title>YouTube is Giving Away Free Fame and No One is Claiming It</video:title>
      <video:description>Chris and Helen Butler explore why YouTube remains one of the most underused opportunities for businesses that want to build visibility, trust and a recognisable brand. From the contrast with expensive traditional TV advertising to the value of long-form video, search-led discovery and reusable podcast content, they argue that businesses do not need a huge audience to make YouTube worthwhile. The conversation also covers production value, when a phone is enough, why story and relevance matter more than polish, the value of niche content and why follower counts can distract from the people most likely to become customers.</video:description>
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      <video:publication_date>2026-08-28T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/dominic-mcgregor-social-chain-steven-bartlett/</loc>
    <lastmod>2026-08-14</lastmod>
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      <video:title>How Dom McGregor &amp; Steven Bartlett Built a Social Media Giant at 19</video:title>
      <video:description>Dominic McGregor joins Chris and Helen to tell the story of building Social Chain with Steven Bartlett from their late teens, starting with student-focused social media audiences and growing into an international business of around 750 people. The conversation explores audience ownership, first-principles thinking, early brand budgets, the danger of chasing virality and why consistent social media strategy compounds. Dominic also reflects on self-belief, pressure, alcohol, leaving Social Chain, founder identity and how his priorities have changed with family life.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0he_Or49N4I</video:player_loc>
      <video:publication_date>2026-08-14T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/at-43-i-stopped-believing-the-dream/</loc>
    <lastmod>2026-07-31</lastmod>
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      <video:title>At 43, I Stopped Believing The Dream</video:title>
      <video:description>What if the business dream you have spent years chasing is no longer the life you actually want? In this episode, Chris and Helen Butler have an open conversation about redefining business success after years of building companies, growing teams and working towards the idea of a major exit. Chris explains why, at 43, he is questioning whether bigger turnover, more staff and a larger payday at the end would genuinely make him happier. Together they explore freedom, family, changing priorities, the pressure founders create for themselves and the value of enjoying the journey rather than postponing life until retirement. They also discuss the practical work happening inside their businesses, including reducing founder dependency, systemising repetitive tasks, using automation thoughtfully and deciding where they want to focus next. It is a candid look at what happens when founders stop asking how big a business can become and start asking what they actually want it to give them.</video:description>
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      <video:publication_date>2026-07-31T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/he-sold-his-company-then-it-got-dark/</loc>
    <lastmod>2026-07-17</lastmod>
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      <video:title>He Sold His Company. Then It Got Dark</video:title>
      <video:description>Mark Sweeny built and sold Certus Solutions, achieved the kind of exit many founders aim for, and then discovered that financial success did not automatically create a meaningful life afterwards. In this conversation with Chris and Helen, Mark talks candidly about the emptiness he felt after the deal, the loss of structure and purpose, and the people who helped him find the energy to build again. He explains how the lessons from Certus shaped DeNovo Solutions, from cash-flow discipline and brand building to stronger differentiation, management teams and a deliberate commitment to Wales. The episode also explores founder loneliness, resilience, family impact, collaboration and the responsibility that comes with building companies people depend on.</video:description>
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      <video:publication_date>2026-07-17T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/secret-to-endless-motivation-as-an-entrepreneur/</loc>
    <lastmod>2026-07-03</lastmod>
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      <video:title>The Secret to Endless Motivation as an Entrepreneur</video:title>
      <video:description>Chris and Helen Butler explore the reality of entrepreneur motivation, from sudden highs and lows to isolation, overloaded task lists and the temptation to avoid important work. They share the practical habits helping them stay focused, including honest conversations with other business owners, choosing three weekly priorities, recognising wins, creating accountability and making space away from work.</video:description>
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      <video:publication_date>2026-07-03T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/the-most-successful-founders-are-all-faking-it-frankie-james/</loc>
    <lastmod>2026-06-19</lastmod>
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      <video:title>The Most Successful Founders Are All Faking It</video:title>
      <video:description>Frankie James, co-founder of the Ideas Community, joins Chris and Helen to talk about the reality behind confident founder stories. They explore how IdeasFest grew from necessity, why trust takes time, how warm introductions change relationships, why founder communities work and why successful entrepreneurs still experience doubt. The conversation also looks at celebrating progress, redefining happiness and building a business without pretending the difficult parts do not exist.</video:description>
      <video:player_loc>https://www.youtube.com/embed/-n5BKDizVHQ</video:player_loc>
      <video:publication_date>2026-06-19T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/the-real-fix-for-slow-business-months/</loc>
    <lastmod>2026-06-05</lastmod>
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      <video:title>The Real Fix For Slow Business Months</video:title>
      <video:description>Slow business months are part of the reality for many founders. In this episode, Chris and Helen Butler explain why they run two complementary businesses and how that structure can help balance peaks and troughs in revenue, workload and resource use. They share what makes the model work for them, including a shared customer base, overlapping team skills, aligned branding and the ability to cross-sell from an existing relationship. They also make clear that a second business is not the answer for everyone, and that the businesses need to fit together rather than simply create more complexity.</video:description>
      <video:player_loc>https://www.youtube.com/embed/P-co5bWXitk</video:player_loc>
      <video:publication_date>2026-06-05T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/the-truth-about-selling-grenade-to-mondelez/</loc>
    <lastmod>2026-05-22</lastmod>
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      <video:title>The Truth About Selling Grenade To Mondelez</video:title>
      <video:description>Juliet Barratt, co-founder of Grenade, joins Chris and Helen to explain how a distinctive sports nutrition product became a mass-market food brand and what had to change as the company grew. The conversation covers product development, memorable branding, investment, culture, hiring, letting specialists take control and the reality of a business eventually outgrowing its founders. Juliet also shares the emotional side of the sale process and why a successful exit is not experienced as a simple financial finish line.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Zf0HR9thZmo</video:player_loc>
      <video:publication_date>2026-05-22T00:00:00+00:00</video:publication_date>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/we-built-two-businesses-a-marriage-and-a-podcast-heres-what-no-one-sees/</loc>
    <lastmod>2026-05-08</lastmod>
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      <video:title>We Built Two Businesses, a Marriage and a Podcast Here&apos;s What No One Sees</video:title>
      <video:description>For once, Chris and Helen Butler are in the hot seat. Previous Built Not Born guests Andrew Hulbert and Kim Antoniou turn the tables and ask how a marriage, family and two businesses have been built side by side.

The conversation goes back to the beginnings of Thread A Pixel, from Helen&apos;s fashion design background and an early gifting business to the move into B2B workwear. Chris and Helen explain how their different strengths became useful only after they stopped trying to do everything together and learned to trust each other to own different parts of the business.

They also unpack the thinking behind Two Krakens, including why story, emotion, preparation and trust matter when creating business film and podcast content. The discussion covers the difference between quick, one use footage and content that becomes a long term business asset, plus why the experience around the work matters as much as the final production.

Away from the businesses, the episode gets into the reality of working with your partner while raising a family. Chris and Helen talk about arguments, respect, different kinds of mental load, parent guilt, business guilt and the shift from wanting to build the biggest company to wanting to build work they can genuinely be proud of.</video:description>
      <video:player_loc>https://www.youtube.com/embed/t0jT1sgxuPA</video:player_loc>
      <video:publication_date>2026-05-08T00:00:00+00:00</video:publication_date>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/the-newsreader-who-learned-trust-under-pressure-arti-halai/</loc>
    <lastmod>2026-04-24</lastmod>
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      <video:title>The Newsreader Who Learned Trust Under Pressure | Arti Halai</video:title>
      <video:description>Arti Halai spent 15 years in news and current affairs, working as a reporter, producer and presenter at the BBC and ITV Central News before moving into business. In this episode of Built Not Born In Business, she joins Chris and Helen Butler to unpack what years in live television taught her about trust, communication, pressure and credibility.

Arti explains what happens inside a newsroom when major stories are unfolding, including the death of Diana, Princess of Wales and the attacks of 11 September 2001. The job is to move into work mode, verify information, understand what is actually happening and communicate it clearly while the story continues to develop. That experience becomes a useful lens for business, where trust is also built through consistency, credibility, authenticity and the way people behave when something goes wrong.

The conversation explores why simply saying that a business is trustworthy is not enough. Arti discusses the importance of walking your talk, providing evidence, being specific in your communication and taking responsibility when a promise cannot be met. Chris shares a real example from the podcast studio where a technical problem was handled by owning the mistake, offering a solution and communicating openly. Arti breaks down why that response strengthens rather than destroys trust.

They also move into practical communication skills. Arti explains the difference between talking to someone, talking at someone and talking with someone, and why pausing is one of the most underrated tools in communication. She covers vocal range, pace, pitch, volume and emphasis, as well as a simple children&apos;s storybook exercise that helps people practise using their voice more deliberately. Her preparation rule is equally practical: before a podcast, pitch, presentation or important conversation, get clear on the two or three things you genuinely want to land.

This episode is a practical discussion about earning trust, communicating clearly and staying credible when the pressure rises.</video:description>
      <video:player_loc>https://www.youtube.com/embed/mqZyn2fgbPc</video:player_loc>
      <video:publication_date>2026-04-24T00:00:00+00:00</video:publication_date>
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    <loc>https://builtnotborninbusiness.com/podcast/episodes/business-success-lessons-from-top-founders/</loc>
    <lastmod>2026-04-10</lastmod>
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      <video:title>The Real Truth About Business Success Lessons From Top Founders</video:title>
      <video:description>What does business success actually look like once you get beyond the headlines, investment announcements and polished success stories? In this Built Not Born In Business episode, Chris and Helen reflect on the lessons that keep surfacing in their conversations with experienced founders.

Following their interview with All Saints founder Stuart Trevor, they explore why taking investment is not automatically a sign of success, why alignment with an investor or business partner matters, and how outside money can change both expectations and control. They also discuss Stuart&apos;s creative approach to building a distinctive retail brand with limited resources and connect it to their own experience of finding practical alternatives when budgets are tight.

The conversation then turns to resilience, self-doubt and the long game of building a business. Chris and Helen share why progress often comes from doing the same important work repeatedly, continuing through quiet periods, accepting difficult days without letting them take over, and creating relationships that may only produce opportunities months or years later.

They also reflect on the unexpected value their podcast has created through new conversations, collaborations and stronger relationships, showing how business success can be about far more than a single transaction or short-term win.</video:description>
      <video:player_loc>https://www.youtube.com/embed/OuEuu6HcXRI</video:player_loc>
      <video:publication_date>2026-04-10T00:00:00+00:00</video:publication_date>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/founder-all-saints-truth-fashion-industry-stuart-trevor/</loc>
    <lastmod>2026-03-27</lastmod>
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      <video:title>The Founder of All Saints Reveals the Truth About the Fashion Industry | Stuart Trevor</video:title>
      <video:description>Stuart Trevor joins Chris and Helen at his studio to tell the story behind a career that helped shape British fashion. He shares how growing up with hand-me-down clothes led to an obsession with design, how a bold approach to Paul Smith opened an early door, and how his time at Rees gave him the commercial grounding to launch All Saints.

The conversation explores the decisions, risks and partnerships behind All Saints, including why Stuart eventually sold the business and what he learned about choosing business partners, asking for opportunities and refusing to stop at the first no.

Stuart also explains why his current brand takes a radically different approach to fashion. Rather than producing new clothing from scratch, the business reworks vintage, dead stock and existing garments into distinctive pieces. He discusses overproduction, waste, greenwashing and the case for keeping clothing in circulation for longer.

This is a founder story about creativity, persistence, commercial instinct and building a business around a problem you genuinely want to change.</video:description>
      <video:player_loc>https://www.youtube.com/embed/XV8ZkC46rrw</video:player_loc>
      <video:publication_date>2026-03-27T00:00:00+00:00</video:publication_date>
    </video:video>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/real-lessons-from-millionaire-entrepreneurs-most-people-ignore/</loc>
    <lastmod>2026-03-09</lastmod>
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      <video:title>Real Lessons From Millionaire Entrepreneurs Most People Ignore</video:title>
      <video:description>Chris and Helen Butler use this host-only episode to reflect on the lessons that stayed with them after their conversation with Kim Antoniou, alongside patterns they have noticed from speaking with other successful business owners.

They explore why strong businesses often begin with a genuine problem rather than a generic idea, why founders eventually need to hire people who are better than them in specialist areas, and why learning from people further ahead can change the way you think about growth. The conversation also looks at the value of making reversible, two-way-door decisions so that a business can change direction when something is no longer working financially or personally.

Chris and Helen also discuss the reality of entrepreneurship, including the pressure of being the person everyone turns to, the sacrifices involved in building a business over the long term, and the difference between turnover, profit and the image of success. They reflect on the importance of honest networks, collaboration and creating working arrangements that make better use of talented people.

The episode closes with their view on business storytelling, video and podcasting. They explain how content can build trust when it helps people understand why a business exists, who is behind it and what problem it solves, while also distinguishing quick, disposable content from longer-lasting brand assets.</video:description>
      <video:player_loc>https://www.youtube.com/embed/vCgis6Jyx_4</video:player_loc>
      <video:publication_date>2026-03-09T00:00:00+00:00</video:publication_date>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/she-built-the-technology-that-didnt-exist-because-waiting-wasnt-an-option/</loc>
    <lastmod>2026-02-27</lastmod>
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      <video:title>She Built the Technology That Didn’t Exist Because Waiting Wasn’t an Option</video:title>
      <video:description>Kim Antoniou has spent her entrepreneurial career starting with the problem rather than the product. In this episode, she explains how a life-threatening allergy incident involving her husband, combined with new allergen legislation, helped shape Kafoodle, a food management platform later sold to 365 Retail in 2023.

Kim then shares the story behind Auris Tech and Fonetti. When existing voice recognition technology was not accurate enough for children reading aloud, she and her team chose not to wait. They worked with Professor Peter Bell at Edinburgh University, collected specialist reading data and developed speech technology designed around the act of reading.

The conversation also covers the pressure of running two businesses, knowing when to hand over responsibility, building strong partnerships, Amazon’s Two-Way Door decision principle, chasing usage before revenue and Kim’s mission to improve reading confidence and literacy through Fonetti and the National Read Aloud Challenge.</video:description>
      <video:player_loc>https://www.youtube.com/embed/lqoNENc4Iqo</video:player_loc>
      <video:publication_date>2026-02-27T00:00:00+00:00</video:publication_date>
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  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/hiring-equity-happiness-founder-conversation-no-one-has/</loc>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/hiring-equity-happiness-founder-conversation-no-one-has/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/hiring-equity-happiness-founder-conversation-no-one-has/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Hiring, Equity &amp; Happiness: The Founder Conversation No One Has</video:title>
      <video:description>In this reflection episode, Chris and Helen Butler unpack the lessons that stayed with them after their conversation with Andrew Hulbert. They explore why long form video can turn one recording into weeks of content, why hiring the person rather than relying on the CV may reveal more about culture fit, and why founders should think seriously about how key people share in long term success.

They also discuss the idea of a sweet equity pot for senior contributors, the value of knowing what your ‘island’ looks like after an exit, and a bigger question that many founders postpone: what does happiness actually look like while you are still building?

This is a practical conversation about recruitment, ownership, business exits, founder priorities and remembering why you started in the first place.</video:description>
      <video:player_loc>https://www.youtube.com/embed/UvIsuv22BLs</video:player_loc>
      <video:publication_date>2026-02-13T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/the-people-secret-behind-a-100m-exit/</loc>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/the-people-secret-behind-a-100m-exit/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/the-people-secret-behind-a-100m-exit/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>The People Secret Behind a $100m Exit</video:title>
      <video:description>Andrew Hulbert built Pareto from a bedroom start-up into a facilities management business with around 550 staff and approximately £42m turnover by the time he exited. In this conversation with Chris and Helen Butler, Andrew explains why people, rather than process alone, became the foundation of the company.

The episode explores his SHARE framework for seeing potential, putting humans first, adapting roles, rewarding contribution and embedding culture. Andrew also reflects on employee ownership, flexible working, post-exit identity, family and the practical preparation founders need before the deal is done.</video:description>
      <video:player_loc>https://www.youtube.com/embed/qiuNZcOrYx0</video:player_loc>
      <video:publication_date>2026-01-30T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/alex-hormozi-simon-squibb-tobias-allen-marketing/</loc>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/alex-hormozi-simon-squibb-tobias-allen-marketing/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/alex-hormozi-simon-squibb-tobias-allen-marketing/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>What Alex Hormozi &amp; Simon Squibb Taught Tobias Allen About Building a $100m+ Empire</video:title>
      <video:description>Former Acquisition.com Director of Marketing Tobias Allen joins Chris and Helen to unpack the habits, systems and marketing principles he learned while working around Alex and Leila Hormozi and, later, Simon Squibb&apos;s HelpBnk and Free Humanity team.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0PU1pip_bKw</video:player_loc>
      <video:publication_date>2026-01-16T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/mr-mrs-in-business-christmas-special-meet-alicia/</loc>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/mr-mrs-in-business-christmas-special-meet-alicia/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/mr-mrs-in-business-christmas-special-meet-alicia/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Mr &amp; Mrs in Business Christmas Special | Meet Our Newest Team Partner Alicia - Episode 41</video:title>
      <video:description>A festive Mr &amp; Mrs in Business episode introducing Alicia, reflecting on the realities of business and family life, and looking ahead to a new year of team growth, clearer processes and ambitious plans.</video:description>
      <video:player_loc>https://www.youtube.com/embed/vJVj-CVy3gc</video:player_loc>
      <video:publication_date>2025-12-12T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/end-of-year-business-lessons-that-actually-matter/</loc>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/end-of-year-business-lessons-that-actually-matter/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/end-of-year-business-lessons-that-actually-matter/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>End of Year Business Lessons That Actually Matter - Episode 40</video:title>
      <video:description>Chris and Helen look back at the business lessons that mattered most in 2025, covering brand associations, celebrating progress, asking the right people for help, protecting energy, getting more from content and learning from what did not work.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ERS3eY3qffE</video:player_loc>
      <video:publication_date>2025-11-28T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-your-marketing-isnt-working-and-what-to-do-about-it/</loc>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-your-marketing-isnt-working-and-what-to-do-about-it/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-your-marketing-isnt-working-and-what-to-do-about-it/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Why Your Marketing Isn’t Working And What To Do About It - Episode 39</video:title>
      <video:description>Marketing is not simply adverts, social posts or a website. In this episode, Chris and Helen Butler look at the full experience a business creates through its people, customer service, content, brand presence and everyday interactions. They discuss trust, personal branding, employee-generated content, ideal client profiles, long-form video, podcasting and the value of using content more than once.</video:description>
      <video:player_loc>https://www.youtube.com/embed/1exI7wXN5Pg</video:player_loc>
      <video:publication_date>2025-11-14T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/women-running-a-business-in-construction/</loc>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/women-running-a-business-in-construction/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/women-running-a-business-in-construction/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>What It’s Really Like as Women Running a Business in Construction - Episode 38</video:title>
      <video:description>Laura Molineux and Kelly Easthope, co-owners of Hayley Windows Design and Installation Ltd, join Chris and Helen to talk about running a women-led construction business, earning trust in a male-dominated industry, managing rising costs, protecting customer service and building a business partnership around complementary strengths.</video:description>
      <video:player_loc>https://www.youtube.com/embed/6bqx1gFS_Fk</video:player_loc>
      <video:publication_date>2025-10-31T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/running-a-business-with-your-partner-patrick-healy/</loc>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-a-business-with-your-partner-patrick-healy/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-a-business-with-your-partner-patrick-healy/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Running a Business With Your Partner: The Truth No One Tells You - Episode 37</video:title>
      <video:description>Patrick Healy of Patchwork Flooring joins Chris and Helen for a practical conversation about running a business with your partner, separating responsibilities, protecting home life, delegating properly and building a company that does not depend on one person doing everything.</video:description>
      <video:player_loc>https://www.youtube.com/embed/JFhsDsSAThc</video:player_loc>
      <video:publication_date>2025-10-10T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/ideas-fest-2025-what-we-learnt-business-owners/</loc>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/ideas-fest-2025-what-we-learnt-business-owners/ideas-fest-2025-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/ideas-fest-2025-what-we-learnt-business-owners/ideas-fest-2025-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Ideas Fest 2025: What We Learnt - Honest Thoughts from Two Business Owners</video:title>
      <video:description>Chris and Helen reflect on their day at Ideas Fest 2025, including the awkward start, the talks that changed Chris&apos;s mind, the founders who inspired them and the practical business lessons they brought home.</video:description>
      <video:player_loc>https://www.youtube.com/embed/CTGqAoy_W20</video:player_loc>
      <video:publication_date>2025-09-26T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/how-talbots-law-built-trust-loyalty-growth-west-midlands/</loc>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-talbots-law-built-trust-loyalty-growth-west-midlands/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-talbots-law-built-trust-loyalty-growth-west-midlands/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>How Talbots Law Built Trust, Loyalty &amp; Growth in the West Midlands</video:title>
      <video:description>Callum Haynes and Nicola Reeve from Talbot&apos;s Law share how the firm has grown while keeping trust, accessibility, customer service and people at the centre of the business.</video:description>
      <video:player_loc>https://www.youtube.com/embed/nwDy1kdV1xM</video:player_loc>
      <video:publication_date>2025-09-12T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/stop-chasing-viral-content-business-growth-2025/</loc>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/stop-chasing-viral-content-business-growth-2025/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/stop-chasing-viral-content-business-growth-2025/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Stop Chasing Viral Content: The Real Strategy for Business Growth in 2025</video:title>
      <video:description>Chris and Helen Butler discuss why viral views can distract businesses from what really matters: reaching the right audience, building trust and creating content around a clearly defined ideal customer profile.</video:description>
      <video:player_loc>https://www.youtube.com/embed/8TwPsn67L2U</video:player_loc>
      <video:publication_date>2025-08-29T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/business-coaching-myths-for-business-owners/</loc>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-coaching-myths-for-business-owners/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-coaching-myths-for-business-owners/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Business Coaching Myths Busted: Lessons From Our Year With a Business Coach</video:title>
      <video:description>After a year of working with business coach and mentor Mike Allen, Chris and Helen Butler unpack what useful business support actually looks like, from setting a clear direction and working backwards to protecting thinking time, building trust and keeping owners accountable.</video:description>
      <video:player_loc>https://www.youtube.com/embed/pNgUV5i2fJ8</video:player_loc>
      <video:publication_date>2025-07-30T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/cost-of-living-small-business-rising-costs-couriers/</loc>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/cost-of-living-small-business-rising-costs-couriers/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/cost-of-living-small-business-rising-costs-couriers/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Cost of Living, Rubbish Couriers &amp; Clueless Politicians: Our Honest Business Rant | S2 EP32</video:title>
      <video:description>Chris and Helen throw the usual format out of the window for a candid Room 101-style conversation about rising living costs, business overheads, unreliable couriers, recurring software fees, education, politics and the everyday pressures facing small business owners.</video:description>
      <video:player_loc>https://www.youtube.com/embed/luv7d4rd8bg</video:player_loc>
      <video:publication_date>2025-07-25T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-most-business-branding-fails/</loc>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-most-business-branding-fails/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-most-business-branding-fails/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Why Most Business Branding Fails and How to Get It Right</video:title>
      <video:description>Craig Slater, Managing Director of Flux and Flow, joins Chris and Helen Butler to explore why inconsistent, DIY branding can damage trust and what business owners can do to build a more professional and recognisable brand.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Sw-6Dri3S1E</video:player_loc>
      <video:publication_date>2025-07-11T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/grow-business-without-hiring-more-staff/</loc>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/grow-business-without-hiring-more-staff/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/grow-business-without-hiring-more-staff/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Is Bigger Better in Business? How We Grew 27% Without Growing the Team</video:title>
      <video:description>Chris and Helen Butler look at how Thread A Pixel increased turnover by 27% from January to May 2025 compared with the same period in 2024, despite no increase in machinery or team size. They discuss process improvement, automation, customer selection, team communication and the role AI could play in building a leaner business.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Sk4qn94rGe0</video:player_loc>
      <video:publication_date>2025-06-27T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/health-and-safety-for-small-businesses-marissa-firkins/</loc>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/health-and-safety-for-small-businesses-marissa-firkins/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/health-and-safety-for-small-businesses-marissa-firkins/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Why Health &amp; Safety Matters: Marissa Firkins on Leadership, Teams &amp; Accents</video:title>
      <video:description>Marissa Firkins, founder of Safety Forward, joins Chris and Helen to discuss practical health and safety, solo business ownership, building a strong team, hybrid working, accents and the choices that shape a growing company.</video:description>
      <video:player_loc>https://www.youtube.com/embed/NN8P-uDz6DA</video:player_loc>
      <video:publication_date>2025-06-13T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/time-management-tips-for-entrepreneurs/</loc>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/time-management-tips-for-entrepreneurs/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/time-management-tips-for-entrepreneurs/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Business Efficiency Hacks: 10 Time Management Tips Every Entrepreneur Needs to Know</video:title>
      <video:description>Chris and Helen Butler break down the habits, systems and decisions that help them protect time for growth while running busy businesses. The conversation covers prioritisation, weekly accountability, delegation, team feedback, goal setting, knowing when to pivot, protecting cash and separating strategic work from day-to-day operations.</video:description>
      <video:player_loc>https://www.youtube.com/embed/UjirH-GOoXA</video:player_loc>
      <video:publication_date>2025-05-30T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/hr-laws-2025-hiring-employees-without-legal-issues/</loc>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/hr-laws-2025-hiring-employees-without-legal-issues/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/hr-laws-2025-hiring-employees-without-legal-issues/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>HR Laws 2025: Essential Hiring Tips and How to Hire Employees Without Legal Issues</video:title>
      <video:description>HR consultant Emma Cromerty joins Chris and Helen Butler to discuss the HR rules business owners need to understand when hiring and managing employees, from contracts and policies to recruitment, probation, one-to-ones and workplace culture.</video:description>
      <video:player_loc>https://www.youtube.com/embed/xWq5IzZeBmE</video:player_loc>
      <video:publication_date>2025-05-23T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/does-business-size-matter-bigger-isnt-always-better/</loc>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/does-business-size-matter-bigger-isnt-always-better/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/does-business-size-matter-bigger-isnt-always-better/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Does Size Really Matter in Business? Why Bigger Isn’t Always Better</video:title>
      <video:description>Chris and Helen Butler explore whether a bigger business is automatically a better or more successful one, drawing on their own experience of scaling teams, managing quality, protecting margins and choosing the size of business that suits the life they want.</video:description>
      <video:player_loc>https://www.youtube.com/embed/X6B5YY7vLe0</video:player_loc>
      <video:publication_date>2025-05-09T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-your-business-needs-a-podcast-in-2025/</loc>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-your-business-needs-a-podcast-in-2025/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-your-business-needs-a-podcast-in-2025/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Episode 25 - Why Your Business Needs a Podcast in 2025</video:title>
      <video:description>Chris and Helen Butler explore why podcasting can help a business build trust, demonstrate expertise, reach the right audience and create a repeatable stream of useful marketing content.</video:description>
      <video:player_loc>https://www.youtube.com/embed/r_kGuBGmMBY</video:player_loc>
      <video:publication_date>2025-04-25T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/running-a-business-with-your-spouse-chris-helen-butler/</loc>
    <lastmod>2025-04-11</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-a-business-with-your-spouse-chris-helen-butler/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-a-business-with-your-spouse-chris-helen-butler/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>It&apos;s Time to Get to Know the Real Chris &amp; Helen Butler</video:title>
      <video:description>Chris and Helen Butler answer a pot of personal and business questions, sharing how they started working together, how they divide responsibilities, what they have learned about running a business as a married couple, and the habits, goals and disagreements behind the scenes.</video:description>
      <video:player_loc>https://www.youtube.com/embed/d4Dn_Tz-73U</video:player_loc>
      <video:publication_date>2025-04-11T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/stephen-graham-adolescence-netflix-masterpiece/</loc>
    <lastmod>2025-03-28</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/stephen-graham-adolescence-netflix-masterpiece/episode-23-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/stephen-graham-adolescence-netflix-masterpiece/episode-23-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Stephen Graham &amp; Adolescence on Netflix Is A Masterpiece</video:title>
      <video:description>Chris and Helen Butler unpack why Netflix&apos;s Adolescence stayed with them, from Stephen Graham&apos;s performance and the continuous-shot production to the questions it raises about teenage boys, social media, parenting and education.</video:description>
      <video:player_loc>https://www.youtube.com/embed/A_d5TKyQVdw</video:player_loc>
      <video:publication_date>2025-03-28T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/when-is-the-right-time-to-take-a-break-from-work/</loc>
    <lastmod>2025-03-14</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/when-is-the-right-time-to-take-a-break-from-work/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/when-is-the-right-time-to-take-a-break-from-work/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>When Is the Right Time to Take a Break From Work?</video:title>
      <video:description>Chris and Helen record from Marrakesh and reflect on what taking a break from work really looks like when you run a business. They discuss switching off, working while away, trusting the team and how a change of environment can create fresh perspective.</video:description>
      <video:player_loc>https://www.youtube.com/embed/xCdU2f6SJtA</video:player_loc>
      <video:publication_date>2025-03-14T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/podcast-studio-for-hire/</loc>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/podcast-studio-for-hire/episode-21-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/podcast-studio-for-hire/episode-21-thumbnail.jpg</video:thumbnail_loc>
      <video:title>We&apos;re Launching a New Podcast Studio for Hire</video:title>
      <video:description>Chris and Helen take the podcast into their new studio while it is still under construction and explain why they decided to build a purpose-built space for podcast recording. They cover the acoustic treatment, flexible set design, production setup and the two hire models they planned to offer.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ga63hKusxVE</video:player_loc>
      <video:publication_date>2025-02-28T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/what-is-an-entrepreneur/</loc>
    <lastmod>2025-02-14</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/what-is-an-entrepreneur/episode-20-what-is-an-entrepreneur.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/what-is-an-entrepreneur/episode-20-what-is-an-entrepreneur.jpg</video:thumbnail_loc>
      <video:title>What Is an Entrepreneur? The Reality Behind Business Ownership</video:title>
      <video:description>Chris and Helen Butler explore what the word entrepreneur actually means, why they interpret it differently, and what business ownership looks like away from the polished image of entrepreneurship.</video:description>
      <video:player_loc>https://www.youtube.com/embed/K978TxTEh_o</video:player_loc>
      <video:publication_date>2025-02-14T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/how-clothing-affects-confidence-at-work/</loc>
    <lastmod>2025-01-31</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-clothing-affects-confidence-at-work/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-clothing-affects-confidence-at-work/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>The Impact of What You Wear</video:title>
      <video:description>Chris and Helen explore how clothing influences first impressions, confidence and behaviour at work, and why workwear needs to suit both the role and the person wearing it. They discuss professional context, comfort, fit, body changes, branded clothing and the limits of a one-size-fits-all approach.</video:description>
      <video:player_loc>https://www.youtube.com/embed/nSWsACagf2Y</video:player_loc>
      <video:publication_date>2025-01-31T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/importance-of-brand-consistency/</loc>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/importance-of-brand-consistency/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/importance-of-brand-consistency/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>The Importance of Brand Consistency</video:title>
      <video:description>Chris and Helen Butler discuss why consistent branding matters, how brand guidelines keep logos, colours and typography aligned, and why every customer touchpoint should tell the same story.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Is-l7Du5Cfo</video:player_loc>
      <video:publication_date>2025-01-17T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/end-of-year-business-reflection-2024/</loc>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/end-of-year-business-reflection-2024/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/end-of-year-business-reflection-2024/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>It&apos;s Chrismasssss: Reflecting on 2024 and Planning for 2025</video:title>
      <video:description>A festive end-of-year conversation with Chris and Helen about reflecting on 2024, recognising progress, improving systems, protecting mental health and looking ahead to 2025.</video:description>
      <video:player_loc>https://www.youtube.com/embed/B1xYKT5n9Vo</video:player_loc>
      <video:publication_date>2024-12-16T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-customer-service-and-reviews-matter-in-business/</loc>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-customer-service-and-reviews-matter-in-business/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-customer-service-and-reviews-matter-in-business/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Why Customer Service and Reviews Matter in Business</video:title>
      <video:description>Chris and Helen Butler explore what good customer service really looks like, from giving customers space and reading the room to handling mistakes well and building trust through genuine reviews.</video:description>
      <video:player_loc>https://www.youtube.com/embed/VK9JgI8rjZo</video:player_loc>
      <video:publication_date>2024-12-06T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/why-do-so-many-of-us-know-so-little-about-perimenopause/</loc>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-do-so-many-of-us-know-so-little-about-perimenopause/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/why-do-so-many-of-us-know-so-little-about-perimenopause/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Why Do So Many of Us Know So Little About Perimenopause?</video:title>
      <video:description>Helen Butler shares her personal experience of perimenopause, from the changes that first made her feel something was not right to the effect on sleep, mood, memory, family life and work. Chris and Helen also discuss diagnosis, HRT as Helen&apos;s personal choice, workplace support and the value of talking openly about what women can experience.</video:description>
      <video:player_loc>https://www.youtube.com/embed/dDoc3B_fxjQ</video:player_loc>
      <video:publication_date>2024-11-22T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/bootstrapping-a-business-buy-outright-or-finance/</loc>
    <lastmod>2024-11-01</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/bootstrapping-a-business-buy-outright-or-finance/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/bootstrapping-a-business-buy-outright-or-finance/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Did We Do the Right Thing to Bootstrap Our Businesses?</video:title>
      <video:description>Chris and Helen Butler look back at how they bootstrapped their businesses, why they chose to buy essential equipment outright and whether protecting themselves from debt also limited their ability to invest in growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/y8EM96w0fSU</video:player_loc>
      <video:publication_date>2024-11-01T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/mental-health-for-business-owners/</loc>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/mental-health-for-business-owners/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/mental-health-for-business-owners/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>Mental Health for Business Owners: The Highs and Lows of Running a Business</video:title>
      <video:description>Chris and Helen Butler have an open conversation about the mental strain that can come with business ownership, why founders can find it hard to admit when things are difficult, and the importance of speaking to people who understand the pressures of running a company.</video:description>
      <video:player_loc>https://www.youtube.com/embed/xgsTphxywt4</video:player_loc>
      <video:publication_date>2024-10-18T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/business-podcast-relaunch-new-season-look-vibe/</loc>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-podcast-relaunch-new-season-look-vibe/episode-thumbnail.jpg</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-podcast-relaunch-new-season-look-vibe/episode-thumbnail.jpg</video:thumbnail_loc>
      <video:title>We&apos;re Back With a Brand New Season, Look &amp; Vibe</video:title>
      <video:description>Chris and Helen Butler return after several months away with a refreshed look, a new season and a clearer idea of what they want the podcast to become. They talk about the realities of fitting content around business and family life, rebuilding the set on a small budget and the more focused subjects they plan to explore.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ZcPqOrgLpAo</video:player_loc>
      <video:publication_date>2024-10-11T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/change-in-work-and-personal-lives/</loc>
    <lastmod>2024-02-24</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/change-in-work-and-personal-lives/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/change-in-work-and-personal-lives/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Change in Work &amp; Personal Lives</video:title>
      <video:description>Chris and Helen Butler explore why change is unavoidable, how it connects to growth, and what happens when business goals, personal priorities and workplace expectations begin to shift.</video:description>
      <video:player_loc>https://www.youtube.com/embed/mlExLrG2UjY</video:player_loc>
      <video:publication_date>2024-02-24T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/being-grateful-glass-half-full-mindset-business-life/</loc>
    <lastmod>2023-12-15</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/being-grateful-glass-half-full-mindset-business-life/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/being-grateful-glass-half-full-mindset-business-life/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Being Grateful: A Glass Half Full Mindset in Business and Life</video:title>
      <video:description>Chris and Helen reflect on gratitude, perspective and the value of a glass half full mindset when business and life do not go to plan.</video:description>
      <video:player_loc>https://www.youtube.com/embed/uoBFGh7JM08</video:player_loc>
      <video:publication_date>2023-12-15T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/running-multiple-businesses-pros-cons/</loc>
    <lastmod>2023-12-01</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-multiple-businesses-pros-cons/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/running-multiple-businesses-pros-cons/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>The Pros and Cons of Running More Than One Business</video:title>
      <video:description>Chris and Helen Butler share what they have learned from running more than one business at the same time, including the value of shared resources, diversified income and the challenge of splitting time, attention and admin across separate companies.</video:description>
      <video:player_loc>https://www.youtube.com/embed/WdgZt3u0reA</video:player_loc>
      <video:publication_date>2023-12-01T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/how-to-deal-with-stress-in-business-and-life/</loc>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-to-deal-with-stress-in-business-and-life/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/how-to-deal-with-stress-in-business-and-life/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Are We All Too Stressed? How We Deal With Pressure in Business and Life</video:title>
      <video:description>Chris and Helen Butler compare the very different ways they respond to stress, pressure and feeling overwhelmed while running businesses and managing family life.</video:description>
      <video:player_loc>https://www.youtube.com/embed/qHkThuj-uOk</video:player_loc>
      <video:publication_date>2023-11-17T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/celebrating-business-wins-and-goals/</loc>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/celebrating-business-wins-and-goals/are-we-there-yet.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/celebrating-business-wins-and-goals/are-we-there-yet.webp</video:thumbnail_loc>
      <video:title>Are We There Yet? Setting Goals and Celebrating Progress in Business</video:title>
      <video:description>After returning from California, Chris and Helen reflect on why business can feel like a constant version of &apos;are we there yet?&apos;. They discuss goal setting, monthly targets, celebrating progress, mental clarity and the value of self-reflection.</video:description>
      <video:player_loc>https://www.youtube.com/embed/97sM7QZOaso</video:player_loc>
      <video:publication_date>2023-11-10T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/working-with-your-spouse-in-business/</loc>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/working-with-your-spouse-in-business/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/working-with-your-spouse-in-business/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Episode 6: Has Working in Business Together as Husband and Wife Affected Our Relationship?</video:title>
      <video:description>Chris and Helen Butler reflect on what happens when marriage and business share the same working day, from dividing responsibilities and making decisions to handling disagreements and protecting their relationship outside work.</video:description>
      <video:player_loc>https://www.youtube.com/embed/9-hq5GskQjc</video:player_loc>
      <video:publication_date>2023-11-03T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/managing-business-uncertainty-customer-relationships/</loc>
    <lastmod>2023-10-20</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/managing-business-uncertainty-customer-relationships/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/managing-business-uncertainty-customer-relationships/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Another Crazy 2023: Business Uncertainty, Customers and Growth</video:title>
      <video:description>Chris and Helen reflect on an unpredictable year in business, why maintaining results has required more effort, and how customer relationships, feedback and careful scaling matter when demand is difficult to forecast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/O4XbMfMeHhw</video:player_loc>
      <video:publication_date>2023-10-20T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/business-planning-and-goal-setting/</loc>
    <lastmod>2023-10-13</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-planning-and-goal-setting/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/business-planning-and-goal-setting/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>How to Plan and Set Goals in Business</video:title>
      <video:description>Chris and Helen Butler look at how they plan their business and personal goals, manage competing priorities and use simple systems to stay focused when business life gets busy.</video:description>
      <video:player_loc>https://www.youtube.com/embed/qQ7IcuA2KP4</video:player_loc>
      <video:publication_date>2023-10-13T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/work-life-balance-for-business-owners/</loc>
    <lastmod>2023-10-06</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/work-life-balance-for-business-owners/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/work-life-balance-for-business-owners/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>Is Work Life Balance Really Possible for Business Owners?</video:title>
      <video:description>Chris and Helen Butler discuss the reality of work life balance when you run a business, from family time and holidays to weekend working, decision fatigue and learning when to switch off.</video:description>
      <video:player_loc>https://www.youtube.com/embed/RsyA4dXvhco</video:player_loc>
      <video:publication_date>2023-10-06T00:00:00+00:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://builtnotborninbusiness.com/podcast/episodes/what-does-success-mean-in-business-and-life/</loc>
    <lastmod>2023-09-29</lastmod>
    <image:image>
      <image:loc>https://builtnotborninbusiness.com/assets/uploads/episodes/what-does-success-mean-in-business-and-life/episode-thumbnail.webp</image:loc>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://builtnotborninbusiness.com/assets/uploads/episodes/what-does-success-mean-in-business-and-life/episode-thumbnail.webp</video:thumbnail_loc>
      <video:title>What Does Success Really Mean? Money, Happiness and Having Choices</video:title>
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      <video:player_loc>https://www.youtube.com/embed/O9KxL5YJEQk</video:player_loc>
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